Execution Use this business plan section to outline your marketing plan, your sales plan, and the other logistics involved in actually running your business. Company and management summary This section is an overview of who you are. Market Analysis. We must differentiate ourselves from the box pushers. We need to establish our business offering as a clear and viable alternative for our target market, to the price-only kind of buying.
Build a relationship-oriented business. Build long-term relationships with clients, not single-transaction deals with customers. Become their computer department, not just a vendor. Make them understand the value of the relationship. Focus on target markets. We need to focus our offerings on small business as the key market segment we should own. This means the 5—20 unit system, tied together in a local area network, in a company with 5—50 employees.
Our values—training, installation, service, support, knowledge—are more clearly differentiated in this segment. As a corollary, the high end of the home office market is also appropriate. We do not want to compete for the buyers who go to the chain stores or mail order, but we definitely want to be able to sell individual systems to the smart home office buyers who want a reliable, full-service vendor. Differentiate and fulfill the promise.
We can't just market and sell service and support; we must deliver as well. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge.
We cannot build the service and support revenue into the price of products. The market can't bear the higher prices, and the buyer feels ill-used when they see the same product priced lower at the chains. Despite the logic behind this, the market doesn't support this concept. Therefore, we must make sure that we deliver and charge for service and support.
Training, service, installation, networking support-- all of this must be readily available and priced to sell and deliver revenue. As we change strategies, however, we need to change the way we promote ourselves: Advertising We'll be developing our core positioning message: "24 Hour On-Site Service - Days a Year With No Extra Charges" to differentiate our service from the competition. We will be using local newspaper advertising, radio and cable TV to launch the initial campaign.
Why you should start with a business plan template: With all the options available for business planning, is a template the best place to start? A good business plan template can help you get your thoughts organized.
Plus, it can show you the general layout of a standard business plan. A great business plan template will also provide instructions for each step of your plan and show you what an investor-ready and SBA-approved business plan should look like.
Wholesale and Distributor 20 How to use sample business plans to help you write your own How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample plan: Choose a sample plan from a similar type of company You don't need to find a sample business plan that's an exact fit for your business.
Your business location, target market, and even your particular product or service may not match exactly to the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting. For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. Equipment Include a list of any specialized equipment needed. Supplies If your business is manufacturing, retail, food services, etc.
Give descriptions of major suppliers if needed. Describe how you will manage inventory. Section 7: Financial Plan The financial plan section is the most important section of the business plan, especially if you need debt financing or want to attract investors. The financial plan has to demonstrate that your business will grow and be profitable. To do this, you will need to create projected income statements, cash flow statements, and balance sheets.
The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at important times. Local Media It's time to work more closely with the local media. Include zoning approvals and other permissions necessary to operate your business.
Facilities Describe the physical location of the business including location, land, and building requirements. Sales Brochure Our collaterals have to sell the store and visiting the store, not the specific book or discount pricing. Executive Summary. So, if using software is the right fit for you, you can spend more time starting your business and less time planning. We use it mainly as a cheap workstation for small business installations.
To do this, you will need to create projected income statements, cash flow statements, and balance sheets.