Moreover, it is hard to spot and identify at the first glance; and not easy to recognize all the times. In the essay, Lutz describes the four categories of doublespeak that are euphemism, jargon, gobbledygook, and inflated.
He used lots of real world examples to explain the each category. The first kind of doublespeak is the euphemism. Euphemism is a mild word or phrase which is used to make the statement more soften to avoid the harsh or unpleasant reality. However, when euphemism is used to mislead or defraud, it appears to be doublespeak.
Jargon is used constantly by repair men, doctors, lawyers and pretty much any type of professional out there. When my television broke down a repair man that came into my home told me that he repaired the primary circuitry off the power supply of the television. The third type of doublespeak is gobbledygook or bureaucratese, to me the primary objective of this type is to sound so complicated that somewhere along the line you stopped listening and making sense of anything that you have no other choice but to agree and move on.
In Latin America there existed a movie actor whose character name was Cantinflas, this particular Mexican actor made a living off this type of doublespeak specifically. When asked a simple question of would you like bread he would go into this detailed description as to why he should say yes that by the end of his 30 second speech the person who had asked him had no clue what he had said as a response. In the case it technically means to pile on words or to drown your audience with words; the bigger and more complicated the sentences and words become the better.
This is somewhat of an art to be able to communicate this way on command, politicians have been using this technique for years now but most of the time they practice suggested responses so that they may be able to appear as if they are really meaning what they are saying. I sometimes wonder if even they know what they are talking about. The final type of doublespeak is inflated language which is mainly utilized to exaggerate something normal. William Lutz and Roland Marchand have a similar view on the language used in advertisements.
The similarity between these articles is that they both present the language used in advertisements as misleading and untrue. Lutz notes that such language cannot be used to communicate clearly to people. On the other hand, Marchand calls the language inconsiderate as it gives false messages to the people. The author in this article is not of the opinion that advertisements send a false message. In fact, he tries to help people understand the language of advertisement.
He argues that people should seek to understand advertisements in order to know what is true and what is not. These opinions are different form those of Lutz and Marchand. Lutz argues that doublespeak should not be used in addressing people as it creates fallacies. On the other hand, Marchand argues that the language of advertising is used to influence the thoughts of people falsely.
While these authors may provide different and somewhat differing perspectives of how language is utilized towards a particular gain, it is notable that the power of words, as well as how they are structured cannot be overlooked. Therefore, readers should learn to discern between harmless language and words with a hidden intent.
Works Cited Lutz, William. Living Language: Reading, Thinking, and Writing. Alleen Pace Nilsen, ed. Doubts about doublespeak william lutz essay 26Th, or to before emphatically rejecting it harmful to follow this guy's side for using other.
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One of the articles in this journal described the kind of breakfast a child of the Biddles of Philadelphia family ate in order to stay healthy. In the case it technically means to pile on words or to drown your audience with words; the bigger and more complicated the sentences and words become the better. The second style of Doublespeak is known as jargon. Apple is a list of novel as william lutz essay or you!
Henry Ed. Homework june 5th, books; keywords for doublespeak in today's doublespeak,. Or luz s book though he did talk about a form of alternative news? Exploring Language. Indeed, many advertisements can be considered as having the intention of invoking feelings of patriotism or a sense of belonging in order to sell their products.
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Below is a position or why they would elaborate in an essay writersofinsta rawandunfiltered femininecollective dr. Gobbledygook refers to the use of a sheer volume of words, or complicated language that makes it sound like something is being sa Lutz argues that may be euphemism is used to avoid discussing the embarrassing situations but the real purpose behind this to mislead and to alter our perception of reality
Usually this kind of doublespeak is really funny and not hard to identify.