Given their highly predictable revenues, most financial institutions and private investors are willing to put up the necessary capital to start a new broker-dealer. Of course, a broker-dealer business plan is going to be required and this document should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page.
This can be a very highly lucrative industry for companies that engage in finding financial services. The marketing required by new broker-dealer can be somewhat limited or somewhat expansive depending on the types of services offered. For broker-dealers that are going to primarily operate as a prime broker for hedge funds, private equity groups, and related entities — and the marketing campaign can be smaller and much more focused towards the high income and high net worth individuals and companies within this market space.
However, there is still a significant amount of competition as it relates to obtaining these customers and a broad-based marketing campaign is very expensive most likely need to be implemented. Additionally, it is important to remember that when it relates to advertisements for brokerage services that there needs to be a number of disclosures that are included.
This also includes providing a significant amount of legal disclosures as it relates to prospectuses that are distributed by the broker-dealer business. If the broker-dealer is going to be doing a lot of business with the general public and it is important that they maintain a multipronged marketing strategy that includes online marketing, print advertising, and developing a network of registered representatives that will promote the business in exchange for commission fees.
As it relates to online marketing, the broker-dealer is going to need to have an expansive proprietary website that allows individuals to place trades, cedar account balances, obtain tax forms, and engage in a number of other activities as it relates to their securities trading operations. Doe intends to implement marketing campaigns that will effectively target individuals that are in need of specialized trading accounts, IRAs, and general investment advice in addition to providing broker dealer services.
The Company is registered as a corporation in the State of New York. Below is a breakdown of how these funds will be used: 2. This capital structure will change once the requisite capital has been raised. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified investment bank to sell the business on behalf of the Broker Dealer.
Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. However, these fees may be higher if the trade is specific for options or a large order of securities.
Doe is currently acquiring all of the appropriate licensure so that the business can act in a multifaceted capacity when it comes to placing stock trades, mutual fund purchases, and options trades on behalf of its clients. Prepare a detailed financial forecast for the first year's operations. Select a clearing firm. Select a certified public accountant. Design adequate books and record-keeping systems for accounting, continuing education, advertising, business continuity planning, privacy notifications and documentation maintenance.
Work with experienced compliance professionals to minimize downtime and expenses. Source: Forest Brokerage Advisers, Inc. The company's strategy is to first sell the largest broker-dealers not on the Internet, then through the broker-dealer set up a series of group information sessions for its brokers, with appropriate follow-up and marketing materials.
The company plans to hire a telemarketing person by July to research and begin this process to contact each of the first 2, prospective broker-dealers. The company expects that as many as 25 percent of the prospective clients for the service will not require an in-person visit, and that a strong telemarketing program will yield excellent results.
Advertisement and Promotion Objectives The company is using a moderate advertising and public relations strategy from August to October until a core of solid broker-dealers and dealers have been signed and the sales process is well underway.
Two approaches will be used. Full-page advertisements in national financial papers WSJ will announce the availability of the service to brokers and broker-dealers. Full-page advertisements in national newspapers USA Today will announce the availability to clients of those brokers. An aggressive but low-key approach will yield excellent market penetration in conjunction with an excellent website that showcases the features of the system.
Other direct mail, fax, and regional advertising and PR efforts will emphasize the following: Security of the service using the GlobalEye Security Systems software versus security measures used by most of the other online brokerage and finance offerings Raise the awareness of the general low level of security that is currently available in e-commerce and financial transactions Promote e-best-trade.
A standard e-mail message will be developed that links to reports showing the increased migration of customers away from traditional broker-dealers, security issues reports, and e-best-trade. Initially, the demo site will be AMXStock. The company intends to develop its own demo site within three months of initial funding, once it has a customer list and track record sufficiently impressive to promote.
Conferences and Trade Shows Within six months, the company intends to seek out speaking engagements at financial trade shows and conferences, emphasizing the same points as in the advertising section. It intends to position itself as a market leader and innovator in the area of secure brokerage systems and intends to raise industry awareness of the possible threats to personal and business privacy and transactions.
Through this approach, the company expects to be able to assist its customers in their ability to retain clients and start to reverse the migration to the larger online brokerage offerings currently on the market.
Sales Force and Structure All company personnel will be considered members of the sales team. The administrative assistant and support personnel who implement the systems will all have an active role in customer relations and customer satisfaction.
The company intends to conduct training for all personnel who may have customer contact to ensure that top-level communication occurs at all times. The in-field sales force will be made up five regionally located sales professionals. Each salesperson will live in the geographical area in which they are responsible to reduce travel expense and build a local presence. Additional sales people will be added as the company develops demand. The company has budgeted for web-based contact and customer management software to handle the widely dispersed organization.
Pricing and Profitability Pricing for e-best-trade. This will allow the broker to quickly have an online offering and a look customized based on color, logo, and fonts. The broker-dealer will add this cost to its billing of the per-trade cost to each broker. Variable costs average 26 percent as a percentage of sales over the first four years.
The company believes that this percentage will be reduced once there is a core group of customers to achieve economies of scale.
For large broker-dealers with a large complement of in-house sales staff, the company expects to offer volume pricing on the monthly service charge. It also anticipates restructuring the pricing to accommodate business practices in different countries. By the end of , an estimated 10 million brokerage accounts will be able to trade online. Despite the tremendous growth in this market, only 6 percent of investors are currently trading online, but 58 percent are either currently using the Internet, or plan to go online within one year.
There are currently 5, full service broker-dealers serving the U.
Some studies have pointed out the fact that an individual needs to see an advertisement nearly times before they can remember on an ongoing basis.
Partnerships and Alliances These accounts will be managed by the President and Sales Vice President, as they generally require executive level contacts. This section of the business plan should not span more than 1 page. As it relates to threats, there are a number of regulations that are continually changing depending on the type of administration that is currently occupying the United States government. Future considerations The company intends to pursue alliances with international firms actively developing business in the brokerage services sector in Austral-Asia, Europe, and South America.
Issues of confidentiality, client lists and competition issues will more than likely prevent this group from becoming a strong competitor. Advertisement and Promotion Objectives The company is using a moderate advertising and public relations strategy from August to October until a core of solid broker-dealers and dealers have been signed and the sales process is well underway. Brokerage Development Firms There are many firms that offer development tools and packages to allow traditional brokers to offer online services. Pricing and Profitability Pricing for e-best-trade. There are currently 5, full service broker-dealers serving the U.
As such, it is a low-cost form of boosting brand-name visibility to target a large swath of people as it relates to financial services. GlobalEye Security Systems e-best-trade. The job market has improved, and businesses are beginning to make investments into expansion. Broker-dealers A few clearing firms have set up systems to market to their correspondents and a number of broker-dealers already have online solutions. It is possible that a number of firms may enter the market once e-best-trade. Broker Dealer, Inc.
The costs can vary though. Other direct mail, fax, and regional advertising and PR efforts will emphasize the following: Security of the service using the GlobalEye Security Systems software versus security measures used by most of the other online brokerage and finance offerings Raise the awareness of the general low level of security that is currently available in e-commerce and financial transactions Promote e-best-trade. As with any type of financial business, a CPA as well as a highly qualified attorney should be retained so that these businesses can make sure that they remain in compliance at all times following all standard accounting procedures as it relates to these financial service businesses. Queenlink in particular may be a possible partner or acquirer of e-best-trade.
Subsequently, with Morris Ltd. For broker-dealers that are going to primarily operate as a prime broker for hedge funds, private equity groups, and related entities — and the marketing campaign can be smaller and much more focused towards the high income and high net worth individuals and companies within this market space. The revenues that are produced by these businesses are relatively immune from negative changes in the economy given that people are going to require to have the services at any given time. This translates into a very high operating expense in order to remain in compliance. This is where many start-ups run into trouble, according to Brown. Use of demo websites and e-mail as marketing tools will greatly shorten the sales cycle.